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Ten new model launches at the 40th Bangkok International Motor Show

POSTED BY Yamin Vong ON 24 March 2019

Ten new cars will be presented at the 40th Bangkok International Motor Show 2019 (40th BIMS) which open its doors to the public this Wednesday (27 March).

To celebrate its 40th anniversary, event owner Grand Prix International Public Company Limited, has also decided to install special setups to bring everyone back four decades ago to the time when Bangkok International Motor Show was held for the first time at Lumpini Park in 1979.

Over and above the 40th anniversary, this year’s show is distinguished by its owner, the GPI group, being listed on the Thai Stock Exchange as a Public Company Limited PLC, late last year. So this year’s show is the first time it’s organized by an SET-listed company, the first in Thailand.

“The exhibition will feature the history of BIMS along with the development, growth and how BIMS drives the automotive industry in a retro vibe that will create a nostalgia of the good old days,” said Dr. Prachin Eamlumnow. He is the founder of the Bangkok International Motor Show, the CEO of Grand Prix PCL and the Chairman of the 40th Bangkok International Motor Show.

Mr. Jaturont Komolmis, Executive Committee / COO of Grand Prix International PCL and the Vice Chairman of the 40th Bangkok International Motor Show said “The 40th BIMS is held under the theme of “ENJOYMENT OF AUTOMOBILES.

“Despite the current upslope trend, in which consumer behavior is dramatically shifting from offline to online  — the accessories space has dropped by about 40 per cent because many small entrepreneurs have moved to online retailing — our study found that consumers still require to see, test, touch and feel the actual vehicle before buying a car of their choice. So, we believe that such changing trend will not affect the number of visitors,” Komolmis said.

The show will feature 33 international automotive brands and 14 renowned motorcycle companies. This year also marks the inaugural participation of the world’s finest supercar brand like McLaren for the first time in Thailand.

The Japanese participating brands include those of Toyota, Lexus, Nissan, Honda, Mitsubishi, Isuzu, Mazda, Subaru and Suzuki. KIA and  Hyundai represent South Korean manufacturers, while Europe and USA brands are represented by Audi, Aston Martin, BMW, Bentley, Chevrolet, Ford, Jaguar, Land Rover, Lamborghini, Mercedes-Benz, MINI, Maserati, McLaren, Porsche, Rolls-Royce, Volvo alongside with FOMM and MIND the newcomers from the EV segment.

The motorbike zone will see 14 brands including Honda, Yamaha, Suzuki, Kawasaki, Harley-Davidson, Triumph, Vespiario and Thai maker, GPX.

More than 10 new models will be launched by world renowned brands, especially those of alternative energy vehicles like EV, Hybrid and     Plug-in Hybrid, which conform to the government policy of developing Thailand as the leader of Electric Vehicle in the near future.

To respond to the growing demand of SUV market, a specially designed SUV test drive ground is added to this year’s event, reflecting the Organizer’s dedication and attention to details in developing the show.

As every year, the admission fee is maintained at 100 THB and come with the ‘Lucky Draw’ campaign. Every ticket purchased will have a chance to win cars and motorcycles that worth more than 3.5 million Baht. All lucky draw participants are required to complete the registration and fill in the questionnaire via www.bangkok-motorshow.com .

For further convenience in visiting the show, the Organizer of the 40th BIMS also team up with Kasikorn Bank in selling advance ticket through online channel. The ticket can be purchased in advance via ‘K-PLUS’ application under special campaign of ‘40-Day : 40-Baht’. The special rate ticket will be available from 13 February through 26 March 2019.

Moreover, with the latest trend of ‘eRacing Sport’, Grand Prix International PCL will officially launch the GPe-Racing Live Event at the 40th Bangkok International Motor Show as a part of its business development plan. The event will feature online car racing of the well-known ‘GT Sport’ game, which reproduce the famous racing circuits around the world for the Motorsports enthusiasts to compete each other on the virtual reality. The 40th BIMS will be the host for the first round in the pursuit of the champion who will represent Thailand in the international races.

The 40th Bangkok International Motor Show is held from 27 March through 7 April 2019 (12 days in total) at Challenger Hall 1-3, IMPACT Muang Thong Thani. For more information, please visit www.bangkok-motorshow.com