All-new 2015 Toyota HiluxPOSTED BY Vishal Bhaskaran ON 02 March 2015
After a staggering 10 years on the market, the seventh generation Toyota Hilux is finally being put out to pasture and will be replaced later this year following a reveal at the Bangkok Motor Show on March 25 by an all-new vehicle of the popular nameplate.
The Hilux is the embodiment of Toyota’s penchant for resting on its laurels, banking on its reputation for reliability and durability while other pickup trucks have moved the goalpost in terms of power, ability, infotainment systems, and fuel economy.
Surprisingly, the Hilux was the best-selling pickup of 2014 despite being ancient compared to its peers, followed closely by the impressive Ford Ranger — responsible for 61.5% of Ford sales in the country — which has been around since mid-2012.
Sporting the “Keen Look” design language currently adorned by popular Toyota models including the Vios and Corolla Altis where the headlights appear to flow into the grille, the Hilux better bring to the table more than just a pretty face to compete in the extremely crowded pickup truck market in Malaysia.
Torque seems to be the priority these days for those in the market for pickups, with the 2.8-litre Chevrolet Colorado Muscle Power — heavy hinting from the name here — leading the pack with a monstrous 500Nm of stump-pulling punch.
As such the Hilux will have to do better than the 343Nm the range-topping 3.0-litre currently offers, although no word has been received so far about new powertrains to go with the new pickup.
Besides the Colorado, the forthcoming Hilux will have its work cut out for it with a long list of contenders to the pickup throne including the Ford Ranger, Isuzu D-max, Mazda BT-50, as well as new generations of the Nissan Navarra and Mitsubishi Triton also due this year.