Skoda range tops UK reliability surveyPOSTED BY Nigel Andretti ON 10 September 2015
ŠKODA ranks highest in vehicle dependability among all nameplates in the United Kingdom, according to the inaugural J.D. Power 2015 UK Vehicle Dependability Study (VDS) released today.
The study measures problems experienced during the past 12 months by original owners of vehicles in the United Kingdom after 12-36 months of ownership.
The study examines 177 problem symptoms across eight categories: engine and transmission; vehicle exterior; driving experience; features/controls/displays; audio/communication/entertainment/navigation (ACEN); seats; heating, ventilation and cooling (HVAC); and vehicle interior. Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
Škoda ranks highest with a score of 77 PP100. Kia ranks second with 83 PP100, followed by Suzuki with 86 PP100; Nissan with 87 PP100; and Toyota and Mercedes-Benz in a tie with 88 PP100 each.
The overall industry average is 114 PP100. Mercedes-Benz and Volvo, which ranks sixth (93 PP100), are the only premium brands to rank above industry average.
Five of the top 11 problems in the industry are related to technology in the ACEN category. The most often reported ACEN problem is with built-in Bluetooth mobile phone/device frequent pairing/connectivity issues.
“As we’ve seen in studies in the United States and other markets, owners want in-vehicle technology, and their expectations of advanced technology capabilities are growing,” said Dr Axel Sprenger, senior director of European automotive operations at J.D. Power.
“When they have a problem with the technology—and the definition of dependability is increasingly influenced by usability—vehicle owners are disappointed.”
That disappointment affects owner loyalty and advocacy. The study finds that among those who report three or more problems, only 33 percent say they “definitely will” purchase the same brand next time, compared with 48 percent of owners who report no problems.
Mercedes-Benz has two models (E-Class and C-Class) that receive segment awards. Kia (cee’d), Suzuki (Alto), Nissan (Juke) and Honda (Jazz) each receive one award. While the Škoda nameplate does not receive any model-level awards, every Škoda model included in the study performs better than its segment average.
Paul Philpott, president and chief executive of Kia Motors UK, commented: “Kia has a long-standing commitment to quality, and this result demonstrates that our products are now some of the most dependable and well-built cars on the road. This backs up the results of previous studies from all around the world, which highlight the quality and reliability of our cars.”
Kia recently established its new Global Quality Centre, adding a further level of quality testing and verification to ensure that every new Kia vehicle is engineered, tested and manufactured to exceed customer expectations.