Rolls-Royce to adopt autonomous driving

POSTED BY Ayisy Yusof ON 07 October 2014


BMW is set to join the race to delete the driver – and the chauffeur too – but only when it is confident driverless technology works seamlessly.

Rolls-Royce boss Torsten Muller-Otvos said at the ongoing Paris motor show that driverless cars fitted well with the brand.

“Seriously, that certainly fits well within our brand and is maybe even considered the next step towards the effortless driving experience; letting a little robot drive your car in a very smooth and efficient way,” he told Australian publication, Drive.

“But only when it is absolutely reliable, because our customers do not accept any compromises, no experiments, nothing…this needs to be perfection in is purest sense.”

Rolls-Royce will look to parent company, BMW to adopt autonomous driving technologies before the end of the decade.

While Rolls-Royce is keen to adopt advanced technologies such as autonomous driving systems, Muller-Otvos was less enthusiastic about encroaching emission regulations forcing the luxurious British brand to create hybrid and fully-electric vehicles in the future.

He recognises the need to do so, but said it will only be in response to tightening legal requirements rather than demand from its well-heeled customer base.

But he admits that electric propulsion is ideally suited to the prestige and performance characteristics expected from a Rolls-Royce.

“In general, electric fits perfectly to the brand; it is totally powerful, it is effortless, smooth and silent,” he said.

“But there are too many compromises in terms of range not being sufficient. If this can be overcome by technology, then I say why not…maybe an interim step is plug-in hybrid because this gives you both opportunities.”


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