Road safety theme by PIAM

POSTED BY Dinesh Appavu ON 18 October 2015


Road safety took its turn under the spotlight as the focus for the General Insurance Day 2015 under the theme of ‘Pledge for Road Safety’ in a campaign by the General Insurance Association of Malaysia (PIAM).

The campaign was launched on October 17 in Kuala Lumpur by the chairman of PIAM, Chua Seck Guan; and was supported by the Road Safety Department of Malaysia (JKJR), the Malaysian Institute of Road Safety Research (MIROS), Malaysia Global Road Safety Partnership (MGRSP) and the Vehicle Theft Reduction Council of Malaysia (VTREC).


“The General Insurance Day in Malaysia is celebrated in October every year in line with all the countries of the East Asian Insurance Congress. On this day, the association and its member companies organises CSR activities which are community-based. This yea, the association is organising a campaign to bring home the message of road safety and promote safer drivers with good driving habits,” said Chua.

Research by MIROS has shown that 80 per cent of traffic accidents are caused by human error. The global average for car crash deaths stands at 18 deaths per 100,000 per year but in Malaysia, the average remains high at 30 deaths per 100,000; putting the country in 17th spot worldwide in terms of the number of fatal accidents.


“The alarming number of road accidents in the country year after year calls for concrete measures from all stakeholders. This campaign specifically supports Pillar 4 of the National Road Safety Plan 2014-2020 developed by JKJR and MIROS,” said Mark Lim, chief executive officer of PIAM.

The event promoted road safety by inviting the public to pledge their commitments on a huge board placed at Nu Sentral. Lim believed that personally writing the pledge enforces an individual’s commitment to carry out what has been pledged.

In conjunction with the campaign, games and quizzes were also organised during the weekend campaign.



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