Perodua is halfway to achieve overall 2013 sales targetPOSTED BY admin ON 24 July 2013
Despite the uncertainty of car purchasing trend over the last six months, Perodua continues to progress with four per cent increase or an estimated of Total Industry Volume of 312,800 vehicles.
By the look of it, Perodua is optimistic to reach its 2013 sales target of 194,000 cars and retain its 31 per cent market share after selling 96,900 units in the first six months of this year.
It is a four per cent increase from 92,900 units sold over the same period last year which is largely due to its S-Series models of Viva 1.0S, Myvi 1.3 SE and Alza 1.5S launched since March.
On the S-Series, Perodua recorded a booking of 51,700 units and delivered 37,700 units.
“The S-Series has contributed significantly to our sales volume this year to date. The value proposition of these variants is the result of an extensive cost management exercise that began in 2011.
“In terms of total production, as of end June this year, we produced approximately 102,000 vehicles. We hope to produce 206,700 units by year-end,” said Perodua president and CEO Datuk Aminar Rashid Salleh.
However, he said car sales in June have declined by 3.7 per cent or 15,800 units from 16,400 units in the same month last year.
“We believe it was due to speculation on the reduction of car prices,” said Aminar.
He said Perodua is convinced that car sales will be stronger in the second half of the year mainly due to the festive seasons and car manufacturers have the tendency to introduce new models in the third quarter of the year.
“Towards the end of the year, if you look at the momentum and from the industry’s point of view, the second half of the year seems to do slightly better than the first half and we want to ride on the market,” he said, adding that,
Perodua will push for stronger marketing strategy towards year-end.
Aminar pointed out that aggressive optimization of Perodua’s cost structure has enabled the company to offer new variants with added items with no increase in price.
“Together with the S Series models, Perodua also introduced a 3-year free maintenance programme similarly applicable to all of its model variants,” he said.
Meanwhile, on Perodua’s after sales business, the company saw 924,000 vehicles visited its service centres half-year so far, an increase of 3 per cent from 896,000 intakes in the same period last year.
For its parts and accessories business, Perodua’s revenue jumped 40.2 per cent to RM157.8 million in the first six months from RM112.6 million in the same period a year ago.
“We believe once our new parts warehouse, located at our HQ, is fully operational by this August, we will be able to further increase our parts distribution capabilities and thus serve our customers better,” he added.