Paint the town red with the Honda JazzPOSTED BY Vishal Bhaskaran ON 08 January 2016
After its brother with a boot, the Honda City, got a new shade of red; and when we say red we say it with both eyes closed because it is really maroon, the Honda Jazz has received its version of the scarlet shade that has been dubbed Carnival Red.
The introduction of the new colour is coupled with mostly cosmetic enhancements for the S Variant of the Jazz such as a high-gloss black front grille with chrome plating, chrome rear license plate garnish and power adjustable side view mirrors
“We’ve observed that the Jazz is attracting a new group of young customers mainly tertiary students and young adults who are looking to own their first car. Research has shown that the colour red was depicted to be fresh, vibrant and young.
“We’re pleased to introduce the Jazz in Carnival Red, which is a perfect combination of fun and practicality, and we’re confident it will be able to meet our young customers’ requirements,” said Honda Malaysia managing director and chief executive officer, Yoichiro Ueno.
Since its launch in July 2014, Honda Malaysia has sold 26,126 units of the Jazz as of the end of 2015 and will be hoping to add 200 units a month to the overall Jazz sales figures with the addition of the crimson colour.
All three variants of the Jazz will now offer Carnival Red to its existing colour line-up of New Tinted Silver, Taffeta White, Crystal Black Pearl and Modern Steel Metallic. Head over to your nearest Honda showroom to get a glimpse of the Jazz in Carnival Red.