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Merc launches C 63 AMG Coupe

POSTED BY admin ON 10 May 2012

Schlickum at the launch in Bangsar Shopping Complex

Mercedes-Benz Malaysia unveiled the all-new C 63 AMG Coupe at Bangsar Shopping Complex in Kuala Lumpur earlier today.

The latest addition to the AMG family of coupes is a two-door 6.3-litre V8 that’s built to offer a blend of cutting edge design, high performance drive system and dynamic handling.

Mercedes-Benz has also chosen to limit its offering here to just the high specced variant, because the carmaker believes that buyers within this range in Malaysia will only demand the best.

The variant available here comes with an AMG Performance package that delivers 358kW/487hp at 6,800rpm, which is 30hp more than the standard variants that are optional in markets such as Europe – with only 457hp at the same rpm.

According to Merecedes-Benz Malaysia’s vice president of sales and marketing, Kai Schlickum, the choice of variant for the Malaysian market was deliberate in order to cater to unique appeal of the brand here.

“The decision to buy a car in this range is purely emotional, and so it makes sense to offer the very best we have… no doubt the more powerful version of the C 63 AMG Coupe is pricier, but the difference is nominal for those who are emotively driven to buy, and expect a high standard of performance,” said Schlickum.

Visually, the AMG performance package is made identifiable by the variable intake manifold (in titanium grey) under the bonnet, the AMG braking system with composite front discs and red painted brake clippers, the carbon-fibre spoiler lip on the boot and the nappa leather AMG Performance steering wheel.

Priced at RM781,888, boasts powerful traction and first-class performance figures, such as a peak torque of 600Nm and an acceleration speed of 0-100km/h in just under 4.4 seconds. Additionally, the new coupe benefits from all the technology updates that have already served the saloon variant of the C 63 AMG as well as the recent Estate models.

Fuel consumption is also reduced via the AMG Speedshift MCT 7-speed sports transmission technology with its “Controlled Efficiency” as well as a new power steering pump. Overall NEDC consumption figures are measured to be 12-litres per 100km.

“This is a car that will appeal to those who want to stand out and be different, but at the same time, appreciate practicality,” said Schlickum.

“I mean, it matters to have a suspension system that doesn’t come at the same cost as your wedding.”

He added that the C 63 AMG Coupe is the fourth of seven cars Mercedes-Benz plans to launch this year, following the SLK Roadster, C-Coupe and CLS four-door coupe.

“We are confident that the new C 63 AMG Coupe is poised to take the lead in its segment,” Schlickum said.

Below is a short Internet film on the C-Coupe, filmed in Malaysia and Singapore. How many locations can you spot?

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