Malaysia getting M-B’s C-Class C350e PHEV

POSTED BY Nigel Andretti ON 25 August 2016



MANGALA Resort and Spa, Gambang, Pahang: Mercedes-Benz Malaysia will launch a new C-Class plug-in hybrid (PHEV) in five weeks and roll-out to customers in eight weeks.

The new Mercedes-Benz C350e is priced at RM299,000 and available only at that price because of Energy Efficient Vehicle (EEV) incentives offered by MITI and its agency, the Malaysia Automotive Institute, to promote Malaysia as a regional assembly hub for hybrid and electric

“The CKD version of the C350e will have AMG interior and exterior including 19-spoke AMG rims,” said Mark Raine (above), VP of sales and marketing, Mercedes-Benz Malaysia.


Raine was giving an exclusive preview of the C350e on the sidelines of the Mercedes-Benz GLC 250 4Matic media drive on Tuesday.

This new C 350e was internationally premiered about a year ago. Its introduction in Malaysia as a locally assembled model is a strong signal that the National Automotive Policy’s revision in 2014 to attract hybrid and electric vehicle makers is gaining traction with automotive technology leaders, including Volvo and BMW.

The plug-in hybrid electric vehicle has several best value propositions for customers in this RM299,000 premium passenger car segment.

1. Pure electric driving range of 31 km

2. Top speed pure electric of 130 kph

3. Combined (electric motor and petrol internal combustion engine) power output of 279 hp

4. Combined torque output of 600 Nm

The package includes pre-conditioning which means that the air-conditioning can be preset by instrument cluster for a specific time – say at 2:30pm, so that when you enter the car after lunch, the car is already cooled to your pre-set 22 C degree comfort. This is an option that PHEV’s can offer because of their huge batteries.

Like the Toyota Prius, the Mercedes-Benz C 350e starts off in electric mode.

A 13-speaker Burmeister sound system, the traditional and premium sound system supplier for Mercedes-Benz, is standard.

The brake regeneration system is enhanced by a haptic accelerator pedal. Haptic means that there is feedback to the accelerator pedal.

When the front-facing radar senses that the car in front is decelerating, the accelerator pedal pulses twice so that you are alerted to take your foot off and allow your C 350e to cruise.

If the front car’s deceleration is fast, then the regeneration mode/braking effort is correspondingly increased.

The “intelligent hybrid powertrain management” system can automatically maximise the stored electric power to boost the vehicle if it detects that the battery is fully charged and that the route further ahead, like a long downhill, will present an opportunity to recover energy from the braking.

It will cost about RM12,000 to install a wall-mounted quick charger for the Mercedes-Benz C 350e. An ordinary wall plug for a house with a 3-phase electric supply is also possible for owners who park their PHEV overnight lending credence to the theme that the charging for PHEVs
and EVs is all about parking space in their homes.