Malaysia Automotive Institute revs up preparations for Malaysia Autoshow 2017.POSTED BY Nigel Andretti ON 17 July 2017
The Malaysia Automotive Institute (MAI) has announced “Smart, Safe and Sustainable Mobility” as the theme for the Kuala Lumpur International Automotive Symposium (KLIAS), an event held in conjunction with Malaysia Autoshow 2017 in November.
The symposium, which is being held for the first time, is organised by the MAI and focuses on promoting Malaysia as the regional hub for energy efficient vehicles (EEV).
This is the first time the auto show is held at Malaysia’s largest show venue – Malaysia Agro Exposition Park Serdang (MAEPS) – and it was chosen as a result of the auto show’s increasing popularity among the public, drawing more visitors each year.
Furthermore, the MAI Car of the Year awards will be presented on November 8, the night before the auto show officially opens to the public.
The announcement of winners from over 30 categories is anticipated to assist car buyers in choosing their next drive.
Also for the first time, the nominees for Car of the Year is open to all new cars that are sold by brand owners or their franchise owners. This move dramatically expands the eligibility of models that are up for judging compared to previous years, where only new cars launched during the year were considered for nomination.
“We are fine tuning our preparations for Malaysia Autoshow 2017,” said Dato’ Madani Sahari, chief executive officer of MAI.
“More than 80% of exhibition space has been sold and many mass market brands will be participating. Outdoor activities such as off-roading will be held, including the first Kart Slalom in the country. Other events are being finalised and will be announced closer to the show,” he added.
Malaysia is set to witness its first ever Kart Slalom series – a new category introduced by the International Karting Commission of the Federation Internationale de l’Automobile (FIA) that is designed for people who have never competed in motorsports before.
To make the auto show even more enticing for visitors, one lucky visitor will stand a chance to drive away with a brand-new car Peugeot 208 PureTech worth RM89,888.
All one has to do to be eligible to win the car is to download the Malaysian Autoshow mobile app that will be available for download closer to the show dates, on both iOS App Store and Google Play for Android.
Besides allowing visitors to be in the running to win the Peugeot 208 PureTech, users will be able to request for test drives of their favourite cars at the event and vote for the People’s Choice Car of the Year Award. The app will also provide push notifications to visitors, information on exhibitors as well as directions to the venue.
A number of exhibitors have already confirmed their attendance. Among them being Proton, Perodua, Toyota, Honda, Nissan, Mazda, Subaru, Hyundai, KIA, BMW, Volvo, Peugeot, Renault and Land Rover.
For more details on the Kart Slalom or Malaysia Autoshow 2017, contact Joe Raj at 012 300 4343 or SN Rajah at 012 333 3352 or log on to www.autoshow.com.my.
About the Malaysia Automotive Institute
Malaysia Automotive Institute (MAI) is an agency under the Ministry of International Trade and Industry (MITI). Serving as the focal point, coordination centre and think tank for the nation’s automotive industry, it functions to enhance technology, human capital, supply chain, market outreach and aftersales capabilities of all automotive stakeholders and ecosystems. For more information, visit www.mai.org.my.