Kia tops J.D. Power’s Initial Quality Nameplate Ranking once again.POSTED BY Jason Tan ON 23 June 2017
On Thursday (June 22), J.D. Power’s 2017 Initial Quality Study recognised Kia Motors as the highest-ranking nameplate in the United States for the second year in a row.
After ranking highest in the entire industry in 2016, Kia improved 11 points as owners reported fewer issues with their Kia vehicles within the first 90 days of ownership than all other car and truck brands in the U.S.
Kia’s improvement to 72 problems per 100 vehicles marks the best nameplate performance within the last 20 years of the study, driven by five segment awards – the most of any nameplate – for the Soul (Compact Multi-Purpose Vehicle), Forte (Compact Car), Cadenza (Large Car), Niro (Small SUV) and Sorento (Midsize SUV).
The Kia Soul took home an IQS award for the third consecutive year while Kia’s two newest models, Cadenza and Niro, were outstanding performers in their first model year, with the Kia Cadenza earning the top score among all models ranked in the study.
The Optima (Midsize Car) and Sportage (Small SUV) were also deemed highly, finishing second in their respective categories.
“When Kia beat out (various categories of) the industry in last year’s J.D. Power Initial Quality Study, many people wondered if we could maintain such a lofty position. Today, the answer is loud and clear as Kia owns the top spot for the second straight year with more 2017 segment award winners than any other nameplate,” said Michael Sprague, chief operating officer and executive vice president of Kia Motors America.
“Our back-to-back chart-topping IQS performances reconfirm Kia’s status as today’s world-class automaker and reflect the exacting standards and craftsmanship our team members instil into every car, crossover and SUV Kia builds.”
The annual report analysed responses from 77,415 respondents on 243 vehicle models across 26 vehicle segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality problem symptoms reported by vehicle owners.
For more information about Kia Motors, visit the Global Media Center at www.kianewscenter.com.