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Kia tests luxury market with new Cadenza

POSTED BY Nigel Andretti ON 25 March 2016

KIA Motors could soon be rubbing shoulders with high-end competitors, with the company’s chief saying some of the company’s latest products nudge premium territory.

The South Korean car-maker lifted the covers from its second-generation Cadenza mid-size offering at the New York motor show overnight, with the mid-size luxury contender moving further upscale when compared with the model it replaces.

The second generation Cadenza has a new stronger, yet lighter and more rigid body, a remade interior and the company’s first FWD eight-speed automatic transmission to improve driving dynamics and efficiency

The Cadenza previews Kia’s future design direction for sedans and features luxuries that elevate the new model above the car it replaces.

When asked if he believes that some of the brand’s mainstream models will push into premium territory in the coming years, Kia Motors president Peter Schreyer said they would “a little bit”, adding that the feel and quality of materials can help lift a model beyond mainstream status.

It is unlikely, however, that Kia will move too far into the premium space, given its parent, Hyundai Motor Company, has just launched its new Genesis sub-brand that will be rolled out in Australia later in the year.

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