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Hyundai to launch electric line in January

POSTED BY Nigel Andretti ON 10 November 2015

HYUNDAI is on a roll. Hard on the heels of announcing its Genesis luxury car marque comes news that it will launch its new brand of electric vehicles scheduled in January.

The first model of Hyundai’s new car brand—tentatively named “AE”—will be first introduced as a hybrid electric vehicle, followed by PHEV and full-EV editions, the Korea Times reports.

Hyundai Motor Group vice chairman Chung Eui-sun earlier this year declared the PHEV as the answer to the future survival of the company and the industry.

The newspaper said the five-door hatchback — intended to compete with the Toyota Prius — will be equipped with a 1.6-litre Kappa gasoline direct injection engine, an electric motor and transmission tailored for the hybrid models.

Hyundai expects its new hybrid to outperform the Prius. The company is already introducing a plug-in hybrid version of the Sonata.

Hyundai’s sister brand Kia Motors is also gearing up to introduce a hybrid-only model, the “DE”.

“Such models are part of our vision, suggesting having 22 green cars in our lineup by 2020. By far it is going well,” a Hyundai Motor spokesman said.

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