Hap Seng Star opens USD5 million Autohaus in Vietnam

POSTED BY admin ON 04 May 2012

In line with top Mercedes-Benz dealer Hap Seng Star Sdn Bhd’s expansion in Vietnam, the company’s wholly-owned subsidiary and authorized Mercedes-Benz dealer, Vietnam Star, recently unveiled its new Autohaus in District 7 of Ho Chi Minh City, Vietnam.

The 4,400 sq metre Mercedes-Benz Brand Gallery is Vietnam Star’s biggest investment at USD5 million (RM15 million).

Every penny put into the gallery is worth its spending said Hap Seng Consolidated Bhd managing director Datuk Edward Lee Ming Foo, who is also the sole shareholder of Vietnam Star and investor in the Vietnam Star Mercedes-Benz Autohaus network.
“Vietnam is a fast growing country and we are confident in the economic development. We see great potential in the development of the luxury segment in the short to mid-term.”

“More people want to own premium, safe, and fascinating cars of Mercedes-Benz, as well as have their cars serviced at Mercedes-Benz full sales and after-sales outlet available nationwide. We are committed to a long term investment in Vietnam,” he added.

The galley is capable of accommodating up to 20 cars at a time in its AMG centre showroom on the 2nd level, along with service capacity for over 20 cars per day and parking space for more than 60 cars on its top roof and ground.

It has a range of facilities from Mercedes-Benz such as a multi-function workshop, genuine part store, and the brand’s premium accessories shop.

There is also a café lounge and an event center on the second floor with an estimated capacity of 800 guests.
It is ranked as a flagship Autohaus 600 according to the global standards of Daimler A.G, the owner of the Mercedes-Benz marquee.

“It is another strong example proving our long-term commitment to customers, at the same time offering an unparalleled luxury experience of segment defining products and world-class services that truly reflect our core brand values: Fascination, Perfection and Responsibility,” said Daimler Central, Eastern Europe, Africa and Asia president and chief operating officer Peter Alexander Trettin.


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