Goodyear named the official tyre partner for Land Rover Experience Tour Peru

POSTED BY Yamin Vong ON 23 October 2017
  • Goodyear Wrangler DuraTrac was chosen by Land Rover as the official tyre for the Land Rover Experience Tour Peru
  • Due to its versatile and durable off-road capabilities, the Wrangler DuraTrac will allow the teams to take on the most challenging of conditions?

From Oct 14 to Nov 9, Goodyear’s Wrangler DuraTrac tyres will be pushed to the limit during the Land Rover Experience Tour.

During the four-week expedition, a selection of international participants will drive new Land Rover Discovery ?5 models fitted with Wrangler DuraTrac tyres through a wide variety of road conditions.

The Goodyear Wrangler DuraTrac has been developed to cope with the toughest terrains, including sand dunes, sharp edged gravel, riverbeds and high angled mountain roads, all of which participants will encounter during their adventure.

For the off-road sections, Goodyear’s TractiveGroove Technology enhanc?es traction on mud and snow. Furthermore, the self-cleaning shoulder blocks will rapidly evacuate gravel, dirt and mud. When driving on-road, highly angled centre tread blocks will improve the vehicle’s traction and lateral stability, while reducing road noise.

“Goodyear’s? relationship goes back to the 70s, when Goodyear was fitted on the first Range Rover. We are excited to have Goodyear as our exclusive tyre partner for the 2017 Land Rover Experience Tour,” comments Christian Uhrig, head of marketing communications from Jaguar Land Rover Germany.

Chief marketing officer of Goodyear Europe Mike Rytokoski says, “We are extremely happy to provide our latest OE homologations on the Land Rover Discovery and the Range Rover Velar.”?

The Goodyear Wrangler DuraTrac recently won the reader’s choice award from German magazine ‘Off Road’ in August last year, winning it for the fifth consecutive time.


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