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First look of Hyundai’s Genesis evolution

POSTED BY Nigel Andretti ON 13 August 2015

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KOREAN car maker Hyundai has unveiled its “Vision G Concept Coupe” in Los Angeles, a first look at what’s coming for its next generation of Genesis luxury vehicles.

The large, four-seat coupe the Vision G showcases the design evolution the Genesis models are expected to adopt under recently appointed Hyundai chief design officer, Peter Schreyer.

Hyundai’s official release on the car calls it “understated” but with a large front grille, long bonnet, aggressive front bumper and sizeable proportions the Vision G stands out from the rest of Hyundai’s range.

Schreyer – the ex-Audi stylist who has transformed Kia’s model range in recent years – said the Vision G Concept was penned at Hyundai’s Californian Design studio — a pointer that the US weill be the most important market for the production version.

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The concept will makes its public debut at the upcoming Pebble Beach Concours d’Elegance in the US as well as noxt month’s Frankfurt extravaganza.

“The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues,” Schereyer said in a press release.

The Vision G carries the Genesis logo on the exterior and interior, and features a front-end design that is reminiscent of the Ford Mondeo, while the tail end has a high-end Euro feel.

The concept varies greatly from the striking HND-9 coupe concept that Hyundai revealed at the 2013 Seoul motor show.

The Korean car-maker is yet to reveal anything further about the Vision G, aside from the engine specs.

The Vision G is powered by the same 5.0-litre V8 engine found in the current Genesis sedan and coupe.

The two-door layout of the concept hints that the next-generation Genesis coupe could follow many of the design themes used on the Vision G. The Genesis Coupe first went on sale in 2008 but is currently only available in left-hand drive markets.