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First in F1 and in Malaysia, first in premium car sales: Mercedes-Benz

POSTED BY Yamin Vong ON 06 julai 2018

 

Mercedes-Benz Malaysia yesterday reported a best first half sales performance since it started as a JV between Daimler AG and Cycle& Carriage 15 tahun yang lalu

It delivered 6,790 Mercedes-Benz cars to its customers in the first six months this year, yang 15 per cent jump over the same period last year.

“We maintain our leadership of the premium car market with a market share of 2.5 per cent and we carry this momentum into the second half of the year,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.

Announcing the company’s H1 2018 results in Kuala Lumpur yesterday, he attributed the record performance to a focus on customer satisfaction.

That, and a deep product line-up which saw the launch a pair of locally-assembled high performance automobiles, the Mercedes-AMG C43 and Mercedes-AMG GLC 43.

The E300 AMG was also launched today, replacing the E350e plug-in hybrid which is no longer competitive following the end of PHEV incentives.

To capture the new focus on the customer, the After-Sales Service terminology with its connotation of service being an appendage of sales, has been dumped in favour of “Customer Service” and Heinrich Schromm is now called the Vice President, Customer Services.

In the first half of 2018, the dealer network registered a service volume of 71,650 dalam 31 service centers, an increase of 16 per cent over the previous year.

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