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Ducati on a high — annual sales hits 50,000 landmark

POSTED BY Nigel Andretti ON 12 November 2015

IN the only bright spot of news for Volkswagen Group this week, bike-making subsidiary Ducati announced it has broken through a major landmark by selling 50,000 bikes for the first time ever.

It reached the new high on November 10 this year — in the same period for last year, the figure was 40,650 the Italian bike maker said in a statement today.

In the wake of this major achievement, Ducati is now getting ready to reveal the most important new products for 2016, a year that will, as previously announced, see the arrival of nine new bikes. It is sub-titled Three New World — strong hint that Ducati is moving into new markets niches.

To ensure the ever-greater involvement of the Ducatisti community, the “Ducati World Première 2016” will be streamed live starting November 16.

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All the latest from Ducati will be on show at next week’s EICMA 2015, the international motorcycle exhibition – now at its 73rd edition – that will be held at the Trade Fair centre in Rho-Milan.

“Reaching the 50,000 bike mark is a huge sales achievement for Ducati,” said Claudio Domenicali (left), CEO of Ducati Motor Holding.

“Growth is not a goal in itself but, rather, an indicator of customer satisfaction with regard to both the bikes and the overall quality of our work. It’s a result we’re very proud of, one that rewards our efforts and confirms the soundness of our strategy.

“It also stems from continuous product innovation, far-reaching geographic expansion and efforts to become ever-closer to the Ducatisti community. It’s also a result that augers well for EICMA 2015, where we’ll be presenting seven all-new bikes.

“Together with the Monster 1200 R and another new bike eagerly awaited for the end of the year, that adds up to no less than nine new bikes for 2016.”

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