Ducati on a high — annual sales hits 50,000 landmark

POSTED BY Nigel Andretti ON 12 November 2015

IN the only bright spot of news for Volkswagen Group this week, bike-making subsidiary Ducati announced it has broken through a major landmark by selling 50,000 bikes for the first time ever.

It reached the new high on November 10 this year — in the same period for last year, the figure was 40,650 the Italian bike maker said in a statement today.

In the wake of this major achievement, Ducati is now getting ready to reveal the most important new products for 2016, a year that will, as previously announced, see the arrival of nine new bikes. It is sub-titled Three New World — strong hint that Ducati is moving into new markets niches.

To ensure the ever-greater involvement of the Ducatisti community, the “Ducati World Première 2016” will be streamed live starting November 16.


All the latest from Ducati will be on show at next week’s EICMA 2015, the international motorcycle exhibition – now at its 73rd edition – that will be held at the Trade Fair centre in Rho-Milan.

“Reaching the 50,000 bike mark is a huge sales achievement for Ducati,” said Claudio Domenicali (left), CEO of Ducati Motor Holding.

“Growth is not a goal in itself but, rather, an indicator of customer satisfaction with regard to both the bikes and the overall quality of our work. It’s a result we’re very proud of, one that rewards our efforts and confirms the soundness of our strategy.

“It also stems from continuous product innovation, far-reaching geographic expansion and efforts to become ever-closer to the Ducatisti community. It’s also a result that augers well for EICMA 2015, where we’ll be presenting seven all-new bikes.

“Together with the Monster 1200 R and another new bike eagerly awaited for the end of the year, that adds up to no less than nine new bikes for 2016.”


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