BMW Group Malaysia introduces the third edition of the BMW Safety 360° program.POSTED BY Amirul Hazmi ON 11 May 2016
Premium automaker initiates road safety campaign for parents and children to create awareness and to drive action for technology and practices for on road as well as in-car safety and responsibility in collaboration with Julia Gabriel Centre and the Association of Registered Childcare Providers Malaysia (PPBM).
BMW Group Malaysia today introduced the third edition of its BMW Safety 360° program in collaboration with the Julia Gabriel Centre and the Association of Registered Childcare Providers Malaysia (PPBM) in a bid to raise awareness on road etiquettes as well as in-car safety technology and practices for the upcoming school holiday and Ramadan season.
Held at the Citta Mall branch of Julia Gabriel Centre, the event marked the start of a six-month long program where BMW Group Malaysia will be visiting selected Kindergartens and Montessori centres throughout Malaysia to raise awareness and galvanise action for more responsible on-the-road and in-car safety practices with parents and their children.
At the event, Sashi Ambi, Head of Corporate Communications, BMW Group Malaysia said, “The BMW Safety 360° program reflects our commitment to view safety and responsibility from the complete view of technology, behaviour and action.”
Sashi also added that the awareness campaign is held due to the worrying number of tragic accident these past few years where child and infants are thrown out of the car during the crash.
“This year, we are continuing with our work from last year and we want to speak directly to parents and children because we believe that they are the group that urgently needs to be reached out to when raising awareness on road safety issues, particularly on those related to children,” said Sashi.
May Hwong, Child Passenger Safety Consultant to PPBM said, “It is a fact that car crashes are one of the leading causes of death and injury to babies and young children. While events leading up to the car swerving sharply, braking suddenly or colliding may be unavoidable, the outcome of how your child survives it can be. Your child must be properly restrained in a safety approved child car seat while traveling in the car, even if it is for short trips down the road.”
Further to that, PPBM also conducted a child restraint demonstration with ISOFIX technology which makes the seat exceptionally safe by eliminating the risk of the seat being incorrectly fitted in the vehicle. Additionally, a child restraint “health check” for families with car seats or booster seats was conducted to ensure appropriate seat use and installation.
For more information about the BMW Safety 360° Program, kindly log on to www.bmwgroup.com or www.ppbm.org.
Association of Registered Childcare Providers Malaysia (PPBM) conducts talks to parents and corporate organization on the issues related to children below four years old comprises welfare, safety, and parenting.
By: Amirul Hazmi