First Motorshow in Southeast Asia after Covid-19: BIMSPOSTED BY Yamin Vong ON 22 July 2020
Photo Editor: Charnchai Petchin
Story: Yamin Vong
The 41st Bangkok International Motor Show (BIMS) which is currently being held at the Impact hall at Maung Thong Thani is setting the benchmark for the new normal in motor shows following the Covid-19 pandemic in March this year.
“Even though at the beginning of the year, Thailand and the world were swept by the COVID-19 outbreak, the leading automotive companies and motorcycle companies agreed to participate in this year’s show,” said Dr. Prachin Eamlumnow, founder and CEO of the organiser, Grand Prix International (GPI) Public Company Limited.
Held at the same location, Challenger Hall, IMPACT Maung Thong Thani, the show will set preventive measures in conformity with government regulations.
Together with a world-class contactless ticket-purchasing and smart-phone-enabled entry to the show by way of a K Plus smartphone app, leading car and motorcycle brands have filled up the area of over 170,000 square meters.
The automotive brands attending the 41 st Bangkok International Motor Show include Ford, BMW, Mini, Suzuki, Rolls-Royce, Aston Martin, Maserati, Mazda, Nissan, Toyota, Lexus, Honda, Audi, MG, Isuzu, Mitsubishi, Porsche, Volvo, Land Rover, Jaguar, Kia, FOMM, Lamborghini, Subaru, Hyundai, Takano, Royal Enfield, BMW Motorrad, Vespiario, A.P.Honda, Thai Suzuki, Kawasaki, Yamaha, Bajaj, KTM, Husqvarna and Triumph.
A Virtual Motor Show will be another world-first for the 41st BIMS where on-line visitors click to buy a car with the similar special offers available at the physical BIM show.
“The virtual 41st BIMS is for those who cannot visit but would like to receive the information about the show or would like to book a car under special campaigns being offered by each brand. So, we launch the Virtual Motor Show on the web platform where everyone can access information of each exhibitor, product and downloadable brochures,” said Mr. Peeraphong Eamlumnow, Chief Operating Officer – Media Creation, GPI group.
“The special point of the Virtual BIMS is that it is packaged with a Live Chat system in which customers can get details and book a car directly with the salesperson of each brand,” Peeraphong said.
Regarding the standard of visitor screening for the safety in terms of public hygiene from the COVID-19 outbreak, visitors to the 41st BIMS must wear a face mask when visiting the show, and clean their hands with alcohol sprays before getting into show cars.
Visitors register their contact details on entrance at the government’s Thai Chana app. To facilitate social distancing of a minimum of one metre between persons, public spaces have been widened, for instance the main walkway is enlarged from 7m to 10 m, while alleys are enlarged from 3m to 6m.
“IMPACT Muang Thong Thani as the venue owner have installed Germ Saber UVC ultraviolet sterilization robots for additional venue cleaning,” said Mr. Jaturont Komolmis, Chief Operating Officer of GPI and Vice Chairman of the 41st BIMS.
“GPI has installed an eye temperature scanner which is accurate and meets the international standard used in the airports of various countries across the world.
“Together, GPI has obtained the “Amazing Thailand Safety and Health Administration” (SHA) certification from Tourism Authority of Thailand to assure visitors and participants that the 41st Bangkok International Motor Show has the provision of services and public hygiene compliant with the preventive measures declared by the government,” Komolmis added.
One of the attractions which will be missed this year is the GP e-racing Series which was inaugurated at the BIMS last year.
“We would have loved to make digital motor sports happen at this year’s Bangkok International Motor Show 2020. Unfortunately, this kind of activity is still not yet unlocked by the government since the event would draw and attract a lot of audience to the venue with limited space.
“For this reason, we have changed our plan and shifted the competition from offline to online, where we do the live broadcasting from our studio via Facebook Live and YouTube GP eRacing channel and the feedback from the online audience is also abundant,” said Mr Anothai Eamlumnow, the motorsports scion of the Eamlumnow family.
“I strongly believe that Digital Motor Sport in Thailand is now growing into a bright future, especially when it is endorsed by the Royal Automobile Association of Thailand under Royal Patronage.
“Therefore, we can be confident that the Digital Motor Sport will be developed into a professional sport of Thailand and will be recognized among ASEAN nations in the near future.
“Once the situation is improved, we will surely be hosting a great race again next year at the 42nd Bangkok International Motor Show.
GPI is the Exclusive License holder of Gran Turismo Sport in Thailand, granted by Polyphony Digital Incorporation Japan.
The 41 st Bangkok International Motor Show is organized under the theme “Inspiration unlocks the future” from 15 July 2020 to 26 July 2020, at 12.00-22.00 hrs. on weekdays, and 11.00-22.00 hrs. on weekends and holidays.
The ticket price is 100 THB