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60-Years of Mercedes-Benz SL

POSTED BY admin ON 01 March 2012

At the recent Oscars last week, Mercedes-Benz USA released an ‘SL Art’ themed campaign, celebrating the SL’s illustrious 60-years history.

The campaign kicked off with the 17th Amelia Island Concours d’Elegance, which featured a 1966 W194 300SL.


The SL, through all its previous eight generations were some of Hollywood’s favourite cars. The SL has played a role in over 150 movies and television programs, not to mention its many celebrity owners including Kate Moss, Colin Powell, Sophia Loren, John Travolta and of course former Mercedes F1 super star David Coulthard.

The latest R231 generation SL was launched in the US during the Oscar’s week in an exclusive invitation only event party at the Soho House in West Hollywood.

SL 63 AMG Trailer

60-Years of SL TV Commercial 1

60-Years of SL TV Commercial 2

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