10 things that make the Peugeot 3008 European Car of the Year.

POSTED BY admin ON 19 September 2017

Written by Kuhen K. Velusamy

The European Car of the Year award is the ultimate prize for every major car maker. Each new car nominated for the award goes through a judging process so rigorous that the entire process feels like it was signed up for reality television competition such as Master Chef, The Voice, Asia’s Got Talent or Asia’s Next Top Model, only with more judges. Coming out on top is thus a really big deal.

The Peugeot 3008 not only wins the award for 2017 but comfortably so in comparison to its competition. I got to find out why it did so when I drove this amazing little car during Peugeot’s media drive of the 3008.

The European Car of the Year is awarded by combining the scores of 59 members of the award’s jury on 10 major aspects. So here’s a quick rundown on how the Peugeot performs on each of them and how it works in the real world!


1. Design

Beauty lies in the eyes of the beholder. I am not going to say what looks good or not, as it’s down to individual taste. You will, however, not mistake the Peugeot 3008 for anything else, except maybe the Range Rover Evoque – which is like saying someone looks too much like Jennifer Lawrence.

The exterior is dominated by the LED headlamps in the high spec ‘Allure’ model, with striking colors and beautiful lines. The interior is pure sci-fi elegance, with the look and feel of movies such as Tron: Legacy and Aeon Flux. For more details on the interior, read our first two articles by clicking these two links:


2. Comfort

There were 3 male adults between 5ft 5inches to 6ft 2inches (yours truly) with our luggage (media gear, not just man satchels) and some F&B on board for the drive. That’s when we realised, it is one hell of a car for road trips!

Those funky looking seats are not all about show. They provided amazing levels of comfort and support, especially the back support on the seat for both the front and back seats as they were just beautiful! The suspension and tire absorbed even major pot holes on the roads, and you will barely feel the nasty imperfections on the tarmac.


3. Economy

Nobody wants to cash their entire paycheck on fuel and leave you with nothing but instant noodles for the rest of the month. SUVs, in addition, are not known to be role models in fuel consumption either. This little Frenchie though, is as efficient as it gets.

Because of its high-tech Direct Injection, turbocharged 1.6 liter THP engine, Peugeot claims that it can go up to 760km on a full tank of fuel, returning a consumption figure of 7 liters of petrol for every 100km. That’s RM117.13 worth of fuel based on the fuel price at the time of writing (RM2.21 per litre). We found that the on board computer gave a reading of 6.9liters per 100km while cruising above the national speed limit, which is amazing for a fully loaded SUV.


4. Performance

We had to drive all the way to Taiping using both highways and country roads. The 3008’s engine provided plenty of grunt to overtake multiple vehicles (including trailers) safely and easily.

Because it’s turbocharged, most of the pulling power or torque is delivered at low engine speeds. This means you don’t have to literally stand on the accelerator pedal all day long just to get going. Simply tap the accelerator, feel the 6 speed Aisin automatic gearbox drop a gear, ride that power (all 167hp and 240Nm of it) and let it haul this 1,300kg car (which is lighter than the rather heavy 1,549kg Honda CR-V) forward.


5. Handling

Power is meaningless and even dangerous without control. We drove this car on some twisty country roads and this car danced around those turns like a ballerina.

Its basic physics that a tall, big car be as agile as Baymax from Big Hero 6 when it comes to narrow and twisty roads. Not the 3008 though. You just point the futuristic looking steering wheel to the direction you want to go and accelerate. The big pug hauls you out of corners with ease. The once comfy suspension now firms up to keep the body roll in check, so you won’t feel like you’re on the Black Pearl on rough seas while taking corners. We ended up deviating from the main route just to try more such roads just for the fun of it!


6. Functionality

It performs its true purpose as a Sports Utility Vehicle extremely well. Not only is it sprightly to drive, it works in the utility part too.

There’s a total of 32 litres of cabin storage space, 11 litres under the armrest alone, chilled. Two power sockets front and back, 591 litres of boot space with the seats up and 1,670 litres with the back seats folded. With the GRIP control function and Hill Descent Control (1st in class), it is genuinely useful off road. It is all the car you need for a hike to an out of town waterfall or a camping trip by the beach.


7. Environmental Requirements

Some might feel that driving an SUV might make you as environmentally friendly as a baby seal poacher. Not in this instance though, it’s more Rainbow Warrior than something out of Mad Max.

This 3008 is the lightest car in its class, and almost 180kg lighter than its predecessor. It also emits the lowest amount of CO2 of 129g/km. Safe to say the whales of the Northern Atlantic will approve of this efficient SUV.  


8. Safety

Something that you cannot put a price tag on, this car is one of the safest in its class. Not only based on the number of airbags or the strength of the structure but also on a whole host of electronic aids to keep you safe.

There are electronic aids such as the Lane Departure Warning and Driver Attention Alert that will help you keep your eyes on the road and inform you if you’re nodding off at the wheel or if you’re veering off into another lane. Emergency Brake Assist, Electronic Stability Program and Electronic Brake Distribution along with ABS helps you evade a collision safely if you need to make evasive maneuvers. In the unfortunate event of a crash, you are concealed in a fortress-like body, made out of three grades of steel and side impact bars. Inside, you are cushioned with six airbags and there are three ISOFIX anchorage points for your child seats too. This is why it scored a full 5-Stars in the 2016 Euro NCAP crash safety test.


9. Driver Satisfaction

When you get into your car, regardless if you are stuck in rush hour traffic, late at night after a party or on a getaway trip with your nearest and dearest, you must be satisfied with your ride of choice

Be it the light and responsive steering, the gusty engine, the generous storage space, the uber-cool blue mood lighting or those twin LCD displays, there’s a distinct feeling that you’re driving the next evolution of the current crop of SUV’s. We could not wait to get behind the wheel of the car and drive, or be driven in it. It’s just perfect for its intended purpose and truly works in our country.


10. Price

You get what you pay for, or not in the case of this car. Perhaps the best trick pulled by Nasim and the Peugeot 3008 is its pricing factor.

A fully loaded Peugeot 3008 is still cheaper or on par with the competition. Even for the European Car of the Year evaluation, the Peugeot 3008 finished above the Alfa Romeo Giulia and the Mercedes Benz E Class. The E class is almost double the price of the most expensive Peugeot 3008 in Malaysia. This goes to show the amount of car you’re getting for the price.

These 10 qualities are what the Peugeot 3008 was evaluated for in the 2017 European Car of the Year award and it is not difficult to see how it excels in them. What you as the buyer is left with is an all rounded, quality product that is worth every cent you pay. But do not just take my word for it, verify our findings by test driving it.


Test drive the new Peugeot 3008 today



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