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Proton’s X70 wins first lap of SUV race

POSTED BY Yamin Vong ON 07 February 2019

Proton’s first SUV, the X70, is the start of the SUV war that the rival car brands have been anticipating since the new Proton JV announced that it was going to launch an SUV.

Now that the the SUV has been launched, the competition is reflected in the sales data just made available.

Having set a Malaysia market record for most registrations by an SUV in its launch month, the trend continued in the new year with 2,777 units registered in January 2019. The amount means the Proton X70 sets a new record for the most C-segment SUV registrations in a single calendar month.

Proton kicked off 2019 on a high note as total registrations climbed to 7,007 units for January 2019. The estimated market share is 14.5%.

With almost 3,000 Proton X70s delivered since it was first ramped out on 12 December, we should be getting our first views this Chinese New Year of the Proton X70 on the road when most of the owners will be enjoying driving their new SUVs over the extended Chinese New Year holidays.

The large number of SUVs registered in January boosted Proton’s month-on-month sales growth to 33.6 percent over December while year-on-year, the figure represents a 46.5% growth over January 2018, easily making Proton the market leader in growth rate for the Top-3 automotive brands.

“Proton thanks all the Proton X70 buyers who booked the car from the middle last year on faith alone. There is still a long way to go for the brand to fully recover but we will strive to continue to deliver a premium experience at our outlets while improving our model offerings,” said Dr Li Chunrong, Chief Executive Officer of Proton, earlier in January at a Chinese New Yea rdinner with the media .

Proton Holdings Berhad is 50.1% owned by DRB-HICOM Berhad and 49.9% by Zhejiang Geely Holding Group Co. Ltd. Established in 1983, it is the only full-fledged OEM car manufacturer that is complete with research and development (R&D) facility in South-East Asia and was established with three primary national policy objectives, which are, to spearhead the development of component manufacturing industries, to acquire and upgrade technology and industrial skills within the automotive manufacturing industry and to strengthen the international competitiveness of Malaysia’s industrial capability.