Five reasons why you should visit a Volvo showroomPOSTED BY Yamin Vong ON 03 February 2019
Here are five reasons why you should visit a Volvo Car Malaysia showroom if you are shopping for a premium, European-engineered car.
And no, it’s not because its MD, Lennart Stegland, is retiring at the end of the month.
- It’s because Volvo is a totally new company with a sexy array of SUVs and powertrains. The range of SUVs available in Malaysia include the awards winning XC40,XC60 and XC90 twin engine plug-in hybrid electric vehicle (PHEV). Saloon include the S60, S90 and V40 station wagon.
- Trust. Volvo is now a strong car company in Malaysia and you can trust this brand because it has invested in and upgraded its Swedish Assemblies Sdn Bhd plant in Shah Alam to be a regional exporter of the V40, XC40, S60, V60XC60 and the flagship XC90 twin-engine, a plug-in hybrid electric vehicle. Volvo Car Malaysia exported almost 40 per cent of its total production of 5,228 units since it started the transformation plan with the XC90 twin-engine production line in 2015.
- Future. Now the third reason why you can now look at Volvo as a car you will be proud of — it’s a car maker that is rapidly gaining share in the premium car segment. Yes, it’s from a small base of 934 units in 2016 but growths of 48 percent and 35 percent in subsequent years are heady.
- Scandinavian-inspired design philosophy also embedded in its showroom corporate image. Visit the new Volvo showrooms which present the global corporate image inspired by Scandinavian-inspired values designs. Trust the coffee is good.
- Service. Importantly, Stegland said that after extensive training and programmes for its service providers, Volvo’s Customer Experience Management scores, gathered from a survey of service customers, had doubled from 2017.
Some background about Volvo’s transformation in Malaysia.
The National Automotive Policy 2.0 introduced in 2014 sharpened incentives for car makers to make Malaysia the regional hub for making and exporting energy efficient vehicles.
Volvo Car Malaysia’s former MD, Keith Schafer, was convinced that this made good sense for Volvo’s regional ambitions. His bosses in Gothenburg concurred. Swedish Motor Assemblies Sdn Bhd, a money-making subsidiary since its establishment in 1966, was upgraded with supply chain management to support the local assembley of an XC-90 PHEV for domestic market and regional exports.
While Schafer had proposed and seen the upgrading of SMA and Malaysia into a regional hub for its cars including PHEV’s and vehicles, his tour of duty in Malaysia was over and he had to return to Torslanda, Gothenburg to accept his promotion to Senior Director Global Retail Operations in January 2015.
To head the new local assembly programme of PHEV’s, Sweden sent Lennart Stegland, a 40-year Volvo veteran and a pioneer of Volvo’s electrification programme.
Stegland’s success is evident — Volvo cars and the sophisticated XC90 PHEV — are well assembled and rapidly gaining share in the premium segment.
Speaking of his stay in Malaysia and the end of his tour of duty, Stegland said:”I’ve worked in several countries and I’m happy that when I had to retire, it is in Malaysia. Because, now I’m going to retire in Malaysia and stay in Malaysia.
“I’ve seldom met such an appreciative people and friendly, helpful culture and I’m really glad that I’m going to stay in Malaysia and if possible contribute my talents to Malaysia,” he said.
Stegland’s successor is Nalin Jain, a supply chain management specialist, who comes from Volvo Auto India where he was the Chief Financial Officer.