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E-TAG and MaxTAG devices now on sale for SmartTAG lanes

POSTED BY Yamin Vong ON 23 October 2018

Two new brands – E-TAG and MaxTAG  – were launched yesterday for motorists to continue using the SmartTAG lanes on Malaysia’s toll highways.

“Both E-TAG and MaxTAG feature new microprocessors and enhanced display for even better performance and reliability,” said Helmuth Blasch, the director of EFKON Asia Sdn Bhd.

EFKON GmbH is one of the world’s leading providers of electronic toll collection systems and the technology provider of the infra-red toll collection system on Malaysian highways.

“These proven infra-red TAG devices provide peace of mind to users by providing secure transactions with the exact toll amount paid immediately visible.

“Most importantly, there is no possibility of cloning and no risk of losing control of your finances through incorrect deductions,” he said at the launching of the E-TAG and MaxTAG in Kuala Lumpur yesterday.

Blasch also pointed out that both the E-TAG and the MaxTAG are convenient buy-and-use devices that are portable and easily transferred for use in another vehicle without the need for specialized installation.

“Infra-red TAG devices are cost-effective solutions for frequent highway users. Each device is robustly built for with a high impact-resistant casing. As it can be kept inside a vehicle and not subject to external environment conditions and vandalism, the device can easily last for 15 years or more,” he added.

At the media briefing, Blasch also shared case studies from Germany and Netherlands on successful multi-lane free-flow systems using the company’s infra-red dedicated short-range communication system.

“In Germany, the nationwide truck tolling system that EFKON installed on all highways in a multi-lane free-flow configuration has proven to be highly effective, catering to more than two million trucks travelling at up to 100 km/h.

“ In the Netherlands’ Westerschelde tunnel, an initial plan to replace the infra-red system with Radio Frequency Identification Device (RFID) was scrapped after it was proven difficult to accurately direct microwaves at specific stickers, especially with the presence of large reflective metal surfaces such as tankers and containers in close proximity,” he said.

EFKON also plans to make its built-in infra-red devices, now found on Perodua Myvi and certain Toyota models, available as another convenient option for motorists.

Currently, EFKON’s E-TAG are available at off-line channels such as accessory shops and petrol stations while on-line sales of the MaxTAG by Sigma Technology Sdn Bhd are on Lazada.com.my, 11Street.com.my and Shoppe.com.my.

Consumer response to the MaxTAG has been encouraging with more than 1,500 units sold in just four days after its availability on-line.