Bangkok International Motor Show indicates an Exciting Recovery Year for the Thai Car IndustryPOSTED BY Yamin Vong ON 28 March 2017
Honda cars will continue to rock and roll in the Asean region this year, judging from the 38th Bangkok International Motor Show (BIMS) held at the Impact Muang Thong Thani exhibition centre.
Excited Honda enthusiasts gathered around the new Honda Civic hatchback and the new diesel-powered Honda CR-V at the Honda booth, admiring the new vehicles.
There is also an E-Class coupe from Mercedes-Benz and it is the first time that the RHD (right-hand drive) version is launched.
The new BMW 5 Series is also a star of the BIMS. Incidentally, the new 5 Series is being simultaneously launched in Kuala Lumpur.
There is also the new Maserati SUV, said to be the fastest SUV in the world.
The 38th BIMS is both an important gauge and catalyst of the Thai automotive industry.
Because it is held in the first quarter of the year, the number of new cars that are launched reflects the car companies’ perception of the people’s confidence in the economy.
When there are more new car models, there is also more reason to buy. More new car models whet the peoples’ appetite to buy.
One reason for the optimism of car companies is that Thailand’s first new car programme expires this year and qualified owners will be able to sell and trade in their car. However, will owners trade up or move sideways? Only time will tell.
There are about 30 car companies and 12 motorcycle makers at the show and there will be launching of around 10 new models at the BIMS during the media day today.
As a sales catalyst, the motor show in Thailand is legendary; car sales dip for about two months before and after the show because the Thai public will stall their purchasing decisions in anticipation of the best deals that may be offered at the show.
“The show will see the launch of more than 10 new models together with another three concept cars that represent the cutting edge in automotive technology.
“It is believed that the event will help bring about a recovery of the Thai automotive industry and it is expected to stimulate national economy at no less than 40bil Baht,” said Dr.Prachin Eamlumnow, the chairman of the 38th BIMS.
The show, which is themed Reach To The Planet of Technology, will be held from March 29 to April 9at Challenger Hall 1 to 3, Impact Muang Thong Thani.
“The BIMS is not just a show that brings together the latest automotive technology but also plays an important role in stimulating the economy of the entire nation.
“It is expected to encourage money circulation at not lesser than 40bil Baht throughout the show, starting from the first day of set up to the final dismantling day.
“A portion of the money flows to the associated business sectors such as booth design, construction work, freight transportation, display vehicles and exhibits as well as employment of various personnel, while another portion is from the sale of cars and motorcycles at the show,” said Dr.Prachin.
Dr.Prachin said that he agreed with the projected sales volume for this year which is of about 800,000 cars.
“The3.5% GDP growth rate announced by the Thai Ministry of Finance is a significant cue to the positive economic trend of the country, including its automotive industry,” he said.
“In addition, there are more positive trends appearing this year too. For instance, the launching of new models that have been delayed since the end of 2016. These postponed models are gradually being launched to the market this year. It is believed that the sale of passenger cars will be highly competitive, as we can see from the many models that have been introduced to the market since the beginning of the year.
“These models are of the subcompact and compact segments, that have seen more models continuously released. The premium segment is also kept racy and highly attractive like the previous year since 2017 will see more players in the market.
“The competitive vibe extends to the field of sales promotion and other product presentations,making the event even more intense.
“Another important factor is the expiration of the first car campaign, which requires the owners to own their car for five consecutive years. This campaign has been gradually phased out since last October.
“These owners whose terms will soon come to its end may look for a new car in replacement of their current one. However, in which segment they are going to choose is yet unknown since they might opt for a bigger car or remain satisfied within the same segment.
“Plus, the financial institutes have eased up on their lending conditions and loans are being approved more readily than over the last few years,” he said.
Jaturont Komolmis, executive committee member, chief operating officer of Grand Prix PLC and the vice-chairman of the show said that the number of this year’s visitors is expected to be no lesser than that of last year.
“More than ten new models will be launched at the show and there will also be concept cars on display,” he said.
Highlights of BIMS 2017
The 38th Bangkok International Motor Show features the introduction of more than 10 models from both car and motorcycle companies, such as the new Mercedes-Benz E-Class Coupe, the new BMW 5 Series, Porsche Panamera 4S, Rolls-Royce Wraith Black Badge Limited Edition and there will be 3 concept cars from Toyota, Mitsubishi and Nissan.
The 38th BIMS will be held for 12 days in total from March 29 to April 9, 2017 at Challenger Hall 1 to 3, Impact Muang Thong Thani.
For more information, contact the marketing and public relations manager Miss Thiprat Chuthongcharoenkit at (+66) 084075 471 7, (+66) 0 2522 1731 8 Ext. 434, (+66) 0-2522-1731-8 Ext. 207 and 434, email firstname.lastname@example.org or visit www.bangkok-motorshow.com.
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